The Return Of Gulder Ultimate Search


Nigerians appear to love reality shows, over half a million applied to participate in Gulder Ultimare Search between 2004 and 2014. Another show, which is totally different from Gulder Ultimate Search, Big Brother, says it gets up to 10,000 applications every year. And it’s not surprising because the shows promise a combination of fame, money, and guaranteed escape from the labour market plagued by unemployment, according to the National Bureau of Statistics (NBS), unemployment is expected to increase up to 35.2% in the fourth quarter of 2021.

Gulder Ultimate Search, which borders on the survival instincts of contestants, began in 2004 and ran for 11 seasons before going off air in 2014.

On Wednesday, September 1, 2021, Nigerian Breweries announced that the show is making its comeback with “The Age of Craftsmanship” as the theme of the 2021 edition. Since Gulder Ultimate Search went off air in 2014, many fans have been calling for its return, and there are suggestions that the crash on Wednesday may have been caused by the volume of traffic from excited fans who have been anticipating the return of the show. Officials have confirmed that the cause was a higher than expected level of traffic from prospective applicants who thronged the website to register for the show.

 An NB executive who wanted to remain anonymous confirmed that “the website became temporarily inaccessible to applicants as a result of a significant increase in the volume of traffic on Wednesday.” NB stands for Nigerian Breweries, the Nigerian operating company of heineken, which produces Gulder beer.

The source however, said the Gulder Ultimate Search team swung into action immediately after the crash to resolve the issue and ensure the website was restored for applicants.

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